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For Melania Trump's Slovenian Hometown, First Lady's Fame Is Good For Business

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The first lady, born Melanija Knavs, is from the town of Sevnica in central Slovenia. Before 2016, it was known for its underwear factory, salami festival and sport fishing. "Melania put us on the world map," says Mayor Srecko Ocvirk, who has helped lead a Melania-themed campaign to attract more tourists here.

The first lady's native country is hosting hometown tours and marketing wine, beauty creams and even salami in Mrs. Trump's honor. She's hired a Slovenian law firm to protect the use of her name.

(Image credit: Joanna Kakissis for NPR)


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